Introduction
The two main market groups for automation sales are sales to Original Equipment Manufacturers (OEMs) and sales to end users. The worldwide dynamics of the industry can be better understood by examining Siemens' supremacy in Europe and Rockwell's (Allen Bradley) dominance in North America.
In North America, Rockwell Automation, under its Allen Bradley brand, stands as a dominant force in the automation sector. Recognized for its durable hardware and extensive software offerings, Rockwell is consistently favored by numerous original equipment manufacturers (OEMs) and end users in diverse industries. Its significant footprint in the region has reinforced its status as a leading entity, especially within the United States.
Siemens has established a significant presence in Europe, where it is highly regarded by both industries and end users. Known for its commitment to innovation and dependability, Siemens offers a comprehensive range of products that address the varied requirements of European markets, positioning itself as a favored provider of automation solutions.
The decision between Rockwell and Siemens frequently hinges on considerations such as geographic region and sector specialization. Rockwell holds a leading position in the North American market, whereas Siemens is notably favored in the United Kingdom and various regions across Europe.
At Asteam Techno Solutions, we recognize the diverse preferences across various markets and industries. As a reliable solution provider of Allen Bradley & Siemens PLC products, we provide customized solutions designed to address the specific requirements of our clients globally, ensuring peak performance and efficiency in their automation projects.
- Rockwell Automation is a prominent leader in the fields of industrial automation and digital transformation, headquartered in the United States.Its Allen-Bradley brand is synonymous with high-performance programmable logic controllers (PLCs), human-machine interfaces (HMIs), and variable frequency drives (VFDs). Rockwell focuses on seamless integration through its Connected Enterprise vision, emphasizing Industrial Internet of Things (IIoT) technologies and digital connectivity.
- Siemens, headquartered in Germany, is a global giant spanning automation, electrification, and digitalization. Its broad portfolio includes PLCs, SCADA systems, motion control solutions, and advanced AI-powered automation tools. Siemens positions itself as a pioneer in Industry 4.0, leveraging its Digital Enterprise approach to integrate automation with cloud-based analytics.
Product Portfolio Comparison
Rockwell Automation (Allen-Bradley)
- PLCs: CompactLogix and ControlLogix PLCs are designed for scalable and high-performance automation.
- Drives: PowerFlex drives offer robust motor control for energy efficiency.
- HMIs: PanelView HMIs provide intuitive interfaces for real-time control.
- Software: Studio 5000 and FactoryTalk enable seamless system design and analytics.
Siemens
- PLCs: SIMATIC series offers modularity and high-end processing power.
- Drives: SINAMICS drives ensure precise motor and motion control.
- HMIs: SIMATIC HMI panels deliver rich visualization capabilities.
- Software: The TIA (Totally Integrated Automation) Portal combines both hardware and software to facilitate cohesive engineering processes.
Rockwell excels in North American-centric applications with user-friendly interfaces and tight integration. Siemens thrives on global versatility supporting highly modular systems.
The competition between Rockwell Automation and Siemens highlights the dynamic nature of the industrial automation market. While Rockwell excels in user-centric designs and North American markets, Siemens leads with its global reach and technological diversity. Businesses choosing between them must weigh factors like regional support, technological needs, and budget constraints to find the best fit for their automation goals.
